Amazon Marketplace Dominance—Delivered!
Last year, Amazon’s share of the US ecommerce market hit 49%. This is bigger than eBay, Apple and Walmart combined. So, if you’re selling on Amazon, you’re already in the best place to sell. But remember, Amazon is also the best place in the world to fail.
Amazon’s CEO Jeff Bezos famously wrote that in his 2016 letter to shareholders that the ecommerce giant is “the best place in the world to fail”. “I’ve made billions of dollars of failures at Amazon.com. Literally billions of dollars of failures,” Bezos said in an interview. “None of those things are fun. But they also don’t matter.” Well, it may not matter to Amazon and its CEO; but it does to millions of small and medium sized retailers like you who can’t afford to fail. Nobody likes to fail.
Why We Started An Amazon Agency
When our retail division started selling on Amazon 7 years ago, the market wasn’t half as competitive as it is today. More than a million sellers weren’t joining Amazon per year back then. We had been in ecommerce for 10 years and we had the time to experiment and learn. Still, it took us wakeful nights and every tactic in the book to rise all the way up to the top 2000 Amazon Sellers.
In the process, we trekked the road that leads to success and discovered the pitfalls that cause businesses to crash and burn. We have been dominating the Amazon marketplace for most part of a decade in our product categories and are still going strong.
In our seventh year on Amazon, we launched an Amazon Agency—a full-service Amazon marketplace agency—with the vision to let other brands & retailers benefit from the expertise we have acquired while growing our business and brands.
The Challenges of Amazon Marketplace
Amazon Marketplace is a fantastic beast. But it’s a different beast from eBay, Google, WalMart, Facebook and other online channel that you might have been using as visitor / customer source. It can prove extremely powerful if you do things right and rise to the top 10 or 20 percent retailers in your category.
In that case, you’ll walk away with an unfairly large share of the pie (49% of all ecommerce orders is coming from Amazon). But if you’re in the bottom 10 or 20 percent, you’ll hardly ever sell enough products to build your brand or business and grow. At best, it will be sustenance, not success.
The challenges that any brand or retailer needs to overcome include:
- Amazon’s stringent regulations
- Product Discoverability
- Brand Positioning
- Brand Protection
- Amazon Advertising
- Fulfillment By Amazon (FBA)
- Operational processes
- Product Counterfeiting
- Account Health
- A9 optimization
- Much more…
Add to it the workload of employee management, knowledge training, experience, reporting, strategizing, and other important relevant business activities, and you can see why most parties find themselves maxed out.
How We Can Help
If your company doesn’t have an in-house experienced Amazon team, level of knowledge is low; or you just need some extra advise to grow to the next level, we are here to accelerate growth.
Our team will assist companies not only with marketing but with all relevant areas of the Amazon business. We will help you build your business into a robust and exciting brand, which is the only way to achieve long-lasting success.
According to the latest definition, a brand is the sum of all experiences that people have with that business and its products. Creating a brand, therefore, involves identifying and optimizing user experiences at all the touch points where the customer interacts with your products, people and processes. Sawa creates amazing brand experiences that persuade people to buy your products and keep them coming back.
We take care of your business in the world’s best marketplace, so you can have time to spend on more important things—business development, strategy, expansion, and relationships. Here’s a look at our 360-degree Amazon marketplace business services:
Want to do it in-house? No worries! Our friendly experts are here to guide you at each step.
- Channel Strategy
- Assortment Strategy and Planning
- Operational Consulting
- Content Optimization and Distribution
- Fulfillment by Amazon (FBA)
- Fulfillment by Merchant (FBM)
- A9 / Search Engine
Concentrate on more important things as our apt Amazon marketers take your brand from the shadows to the limelight!
- Brand Positioning and Launch
- Brand Protection Setup
- Channel Launch Management
- Reputation Management
- Retail and Wholesale Channel
- Campaign Management
- Reputation Management
- Promotional Program Strategy
- Control Product Content and Prices
- Full Service Account Management
Why Work with Us
Marketplace Agencies mostly are previous digital marketing agencies which have shifted their focus from Google to Amazon without having any operational Amazon experience. Our in house retail division is together with Sawa working with Amazon on brand and retail level on daily base already for the last 7 years. This results in a level of the best Amazon knowledge in the market. With trainings, worldwide partners, events, meetups and contacts we or up to date with everything Amazon does, is working on or is going to apply.
Working with Sawa, you can be sure that you’re working with battle-tested Amazon marketplace veterans. We are as committed to your business as we are to our own brand. We’re already helping many brands achieve and surpass their goals on Amazon.
For the last seven years, we have dominated the marketplace as merchants and built a brand with a 2000 Seller Rank. Now we are here to do the same for your business.
Your path to Amazon marketplace dominance starts with an absolutely free, no obligations consult with me. Contact us now to set it up.