Is what we breathe and has been in our family for generations. We have been in e-commerce since 2012 and still, it took us wakeful nights and
Selling on Amazon Europe allows smaller businesses to access millions of shoppers across Europe. As a result, it’s an increasingly popular option for independent sellers looking to increase their brand exposure. To guarantee success, it’s key to find the best e-commerce marketplace for your products.
Getting started with Amazon FBA
Fulfillment by Amazon (FBA) is widely used by independent Amazon sellers. With FBA, Amazon handles all the logistics of storing and dispatching your products.
In addition, you can use Amazon’s customer service. You’ll also be able to sell to Amazon Prime customers. Depending on which type of FBA you choose, you can also benefit from lower shipping fees.
So, which European marketplace is best to start on? This will depend on 2 key factors:
For many sellers, it makes sense to start on Amazon’s marketplaces in the UK or Germany.
Starting to sell on Amazon in the UK
Amazon’s UK marketplace is a handy starting point for sellers who are based in other English-speaking countries:
Important: keep a close eye on how Brexit negotiations develop. This may affect cross-border delivery policies and fees.
Starting to sell on Amazon in Germany
Germany is one of Amazon’s largest European marketplaces. This brings significant advantages for sellers on the platform:
Due to its central location within Europe, Germany is within easy reach of the countries where Amazon operates. As a result, it’s a practical option for starting to sell your products in Europe.
Store your inventory in Germany and you’ll benefit from quick cross-border delivery times to customers living in other European countries.
Should you sell on smaller Amazon marketplaces?
Amazon’s larger marketplaces (such as Germany and the UK) will give you access to huge numbers of customers.
However, it’s worthwhile considering starting out on smaller Amazon marketplaces, too. These include the Netherlands and Sweden.
In Amazon’s smaller marketplaces, you might discover niche selling opportunities. You could also benefit from lower levels of required inventory investment.
Expanding across Europe will allow you to sell your podcasts to millions more customers across Europe. As a result, your turnover can grow significantly!
To achieve this, you’ll need the right expansion strategy. This means looking into the various types of FBA that Amazon offers its sellers: the European Fulfillment Network (EFN), the Central Europe Program (CEP), Pan-European (Pan-EU) FBA and Multi-Country Inventory (MCI).
Types of Amazon FBA: which is right for you?
Choosing the right FBA option for you will depend on your turnover. For more detail, you can check out our posts on Amazon’s different FBA types.
For now, we’ll outline the key differences between 2 of Amazon’s FBA options: the EFN and Pan-EU FBA.
European Fulfillment Network (EFN)
Plus points:
Minus points:
Pan-European (Pan-EU) FBA
Plus points:
Minus points:
Starting to sell on Amazon: key pointers
To succeed on Amazon, you should focus on optimising your seller setup.
Choose your first marketplace strategically. Then, select the FBA type that best suits your business. As you progress, you can update your FBA option as your turnover grows.
It’s also important to cultivate a positive relationship with your buyers on Amazon. An important part of this is ensuring efficient delivery and returns. Opting for Amazon FBA will take care of those logistics for you!
This will help you to gain positive ratings and reviews for your products, which will help to grow your business.
Keen to increase your Amazon sales across Europe? Get in touch with the Sawa team.
Is what we breathe and has been in our family for generations. We have been in e-commerce since 2012 and still, it took us wakeful nights and
Is what we breathe and has been in our family for generations. We have been in e-commerce since 2012 and still, it took us wakeful nights and
Is what we breathe and has been in our family for generations. We have been in e-commerce since 2012 and still, it took us wakeful nights and