Victron Energy filled the video gap on Amazon,
in 9 languages and 12 countries.
For a highly technical brand, explanation is everything, and video explains what text cannot. SAWA took on the localisation of the video production end to end: from translation and embedded text to feedback rounds and go-live on the marketplaces of North America and Europe.
- language versions
- 9language versionstranslated from the English master, text embedded in the video
- countries live
- 12countries livefully integrated on the marketplace
- regions
- 2regionsNorth America and Europe
- approach, from translation to go-live
- 1approach, from translation to go-livefully coordinated by SAWA
Without video, competitors take the best spots
On Amazon, video is one of the strongest drivers of engagement and conversion. Victron Energy had a strong, technical range but lacked the video to present it well on Amazon. As a result, competitors with video took the premium advertising spots, and the brand could not show its promotional material directly on its product pages.
Less visible
Competitors with video took the premium advertising spots.
Less engagement
Product pages without multimedia hold visitors less well.
Weaker brand presence
Next to brands with video, a highly technical brand came across less strongly.
Fragmented per country
Every country and language had its own approach, with no coherence.
From translation to go-live, in one hand
SAWA took an active role in the video production: we did not just translate the copy, we embedded the localised text directly into the videos. That made them market-ready and visually optimised before launch. We then put them live in every country and gave sales and distribution direct access, also for use beyond the marketplaces. All services →
- 01
Align
Working with the video creators to match the content to Amazon's specifications.
- 02
Translate
AI-supported translation, proofread by professional native speakers.
- 03
Embed
The translated text embedded directly in the video, not added on top.
- 04
Refine
A structured feedback loop on font size, positioning and timing until it looks sharp.
- 05
Go live
Live across 12 countries on the marketplace, and directly available to sales and distribution.
From an empty video slot to a brand with a picture everywhere.
The same product page, with and without video. The brand now appears in every language and country in the places it belongs.
See it for yourself
Real videos from the project: product stories with on-screen text in the local language, in 16:9 and 1:1 for the different spots on the marketplace.
Video campaigns across two regions
The brand launched promotional videos and filled the content gaps on the Amazon marketplaces in North America and Europe.
Partners and distributors equipped
High-quality video tailored to local consumers, directly available to sales teams.
More awareness and engagement
A stronger front end on the Amazon listings, more brand awareness and more engaged visitors.
Stronger brand loyalty
Localised, high-impact visual storytelling in every consumer's own language.
A scalable content strategy
The brand is ready for the next digital trends, with a method that repeats.
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What makes good localisation work
- 1
Active involvement in localising the video production gives a seamless process, from translation to go-live.
- 2
AI-supported translation, proofread by professional native speakers, secures the quality.
- 3
A structured feedback loop on font size, positioning and timing makes the difference between good and polished.
- 4
Collaboration with international stakeholders is the key to fast execution across regions and languages.
- 5
Localised video strengthens brand presence and drives engagement in a competitive e-commerce environment.
“SAWA understands us and opens up new growth markets. They've expanded our worldwide presence on marketplaces and helped grow our revenue everywhere.”
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Tell us about your range and we will show, step by step, what is left of your gross sales: your payout, your profit margin and what we take over.
Video ads and more
All advertising modules: video, display, SEO, retargeting and more.
Read moreMore services from SAWA
From listings and content to video, ads and marketplace management.
Read moreAvailable marketplaces
Amazon, bol, Kaufland, Cdiscount, Shopify, Allegro and OTTO.
Read moreAnother case: Extracted
Almost twice the payout on Amazon UK.
Read more
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Download the SAWA offer and see step by step what is left of your gross sales: your payout, your profit margin, what we take over and how the partnership works.
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