Expand your brand.
Maximize profits.
Zero admin, zero operations.
SAWA is your Merchant of Record on Amazon and other marketplaces. We handle everything: listings, ads, sales, VAT remittance and compliance, on consignment. You keep your inventory and brand and instantly gain more revenue and profit, with zero extra work.
- VAT, EPR & sales tax handled
- Product liability on us
- You keep ownership of your stock
Brands that sell through SAWA
Selling abroad is simple. Until the rules start.
Every country brings its own VAT number, EPR registrations, product legislation and marketplace policy. A brand that builds that alone loses months and carries every risk itself. As Merchant of Record we take that entire layer off your plate.
Discuss your range →Three steps from pallet to payout
One partner for the whole chain. You supply inventory, we do the rest and you watch it happen live.
- 01
Ship on consignment
You send inventory into our network. The products stay yours until they are sold.
Inbound shipment #SAWA-2381received1.200Units19SKUsyouOwner9 of 12 marketplaces stocked - 02
We list, advertise and sell
Listings, content, advertising, customer service and compliance per country, under our responsibility.
A+Aurora Desk Lamp · dimmable, 3 colour temperatures★★★★★ 4,8 · 1.203€ 59,95PrimeSponsoredIn stock: 41214,2%Conversion8.410Sessions18,6%ACoS - 03
You get paid
Every sale, fee and remittance is visible in real time. Payout on a fixed schedule, in euros.
Next payoutscheduled€ 17.501,3415 Oct · 9 countries · 1,284 ordersGross sales€ 48.210,00VAT & EPR remitted− € 9.318,10Marketplace fees− € 9.722,98Advertising− € 5.833,79SAWA fee− € 5.833,79Payout€ 17.501,34
Everything from A to Z, under one roof
No separate agencies for listings, ads, VAT and service. One team accountable for the result.
Listings & content
Professional listing management, A+ content and brand stores per country, in the right language.
Conversion optimisation
Price, title, imagery and reviews continuously tested and tuned to what sells.
VAT, EPR & sales tax
Registrations, filings and remittances in the EU and US are in our name.
Liability & compliance
Product liability, marketplace policies and local regulation: we carry the risk.
Marketplace advertising
Sponsored Products, Brands and Display, automated and steered on return.
Creative services
Branded assets that stand out from the competition and lift conversion.
Customer service & returns
Questions, reviews and returns in every language, handled to your brand standard.
Inventory & fulfilment
Inventory planning, inbound and fulfilment per marketplace, without giving up ownership.
We engaged SAWA as merchant of record and gained not only revenue but also new customers, without having to do anything ourselves.
Full transparency, every day
As a partner you log in to your own console: revenue and units per product and per country, advertising return, stock status and what gets paid out when. No monthly PDF, live numbers.
- Sales dynamics by day, week and month
- Product performance and stock per SKU
- Payable and deferred balance, always on top
- Sale event planner for Prime Day, Black Friday and more
Shown with sample data.
| Product | Share | % | Sales |
|---|---|---|---|
Aurora Desk Lamp AUR-LMP-01 | 21,4% | € 9.842 | |
Nordic Wool Throw NRD-THR-GR | 17,9% | € 8.230 | |
Trailhead Bottle 750 TRL-BTL-75 | 14,2% | € 6.531 | |
Cedar Candle Trio CDR-CND-03 | 11,8% | € 5.426 | |
Atlas Travel Pack 28L ATL-BAG-28 | 9,6% | € 4.415 |
Europe and the US, from day one
Amazon in the EU and the United States is our core. Per brand we decide which countries and channels come first, based on demand, margin and competition.
We don't work for you. We work with you.
An Amsterdam-based team with over a decade of experience in e-commerce, logistics and marketplace marketing. We are an extension of your team, not a vendor at arm's length.
Trust
We are on the invoice and carry the risk. You only do that with partners you trust, and we earn that trust again every month.
Transparency
Every sale, fee and remittance is visible in your console. No surprises on the settlement.
Collaboration
You know your product, we know the marketplaces. Together we set price, positioning and pace.
What brands ask us
Not answered here? Leave your details and we'll call you back.
What exactly is a Merchant of Record?+
The Merchant of Record is the legal seller of a transaction. SAWA is on the invoice and responsible for VAT, EPR, sales tax, product liability and marketplace compliance. You supply the product and the brand, we supply the selling infrastructure.
Do I keep ownership of my inventory?+
Yes. We work on consignment: your products remain yours until they are sold. We manage the inventory, the listings and the logistics per marketplace.
Which marketplaces and countries do you sell in?+
Amazon across Europe and the United States is the core, in 12+ countries. Other marketplaces and channels are discussed per brand, depending on where your customers buy.
How and when do I get paid?+
You see every sale, fee and remittance in real time in the SAWA Console. Payouts follow a fixed schedule; the amount that is payable and the amount still deferred are always at the top of your dashboard.
What does it cost?+
We work with a monthly infrastructure fee and a revenue share on what we sell for you. We tailor the terms to the size of your brand. Leave your details and we will discuss what fits you.
What do I need to get started?+
A registered trademark and a product catalogue with GTIN, EAN or UPC barcodes. We build Brand Registry, the Brand Store and listings with A+ pages together with you; the Brand Store and A+ don't need to be ready before we start.
How quickly can we go live?+
After signing you complete a short checklist in our onboarding portal: brand registration, product data, creatives, company documents and bank details. Once Brand Registry and the listings are submitted, the first order can start, within about 14 days for a cooperative brand.
Partners that grew with SAWA
From energy to supplements: in their own words.
SAWA understands us and opens up new growth markets. They've expanded our worldwide presence on marketplaces and helped grow our revenue everywhere.
We engaged SAWA as merchant of record and gained not only revenue but also new customers, without having to do anything ourselves.
SAWA has grown our supplements brand and taken Amazon completely off our hands. No more hassle with Amazon Vendor.
Want to see what is left for your brand?
Download the SAWA offer: the breakdown from gross sales to what you keep, what we take over and how our partnership works.
Let's take your brand international.
Tell us briefly about your brand and range. We'll work out what MoR delivers for you and get back to you within one business day.
- Free range check: which products and countries first
- Breakdown of margin, fees and expected payout
- Terms tailored to the size of your brand