One partner that legally owns the sale.
A Merchant of Record (MoR) is the legal entity that processes the transaction: invoicing, VAT, EPR in the EU, sales tax in the US and liability. As your MoR, SAWA sells your products on marketplaces in 12+ countries while you keep ownership of brand and inventory.
From customer to payout, with SAWA in between
- 01
Customer
Buys your product on Amazon.de, .fr, .com…
- 02
SAWA (MoR)
Is on the invoice, remits VAT/EPR/sales tax and handles returns and service.
- 03
Your brand
Receives a payout in euros on a fixed schedule, with every line visible in the console.
Consignment: your products remain yours until the moment of sale. We manage inventory, listings and logistics; you keep control over your brand and your range.
Simplify to amplify
Selling internationally brings layers of obligations that have nothing to do with your product: VAT and EPR in the EU, sales tax in the US, product liability, currency risk, refunds and marketplace rules that change monthly. An MoR takes that entire layer off your plate.
- Professional listing management and conversion optimisation
- VAT and EPR in the EU, sales tax in the US
- Product liability and compliance
- Customer service and returns in every language
- Inventory management and fulfilment per marketplace
- Marketplace advertising and creative assets
| Do it yourself | Agency | SAWA MoR | |
|---|---|---|---|
| VAT registrations per country | Arrange yourself, per country | Advice, you remain liable | In SAWA's name |
| EPR / packaging registrations | Arrange yourself | Advice | Included |
| Product liability | Yours | Yours | SAWA's |
| Marketplace account & policy risk | Your account | Your account | Our account, monitored by us |
| Listings, content & advertising | Yourself or hire out | Hourly or fee-based | Included, steered on return |
| Inventory ownership | You | You | You (consignment) |
| Cost model | Your time + tooling | Retainer + fees | Infrastructure fee + revenue share |
A real partnership
Alongside a fixed infrastructure fee, we earn on what we sell for you, not on hours. That means we look the same way: more sales, at healthy margins.
Scalable for growing brands
Adding a country isn't a months-long project with us, it's a decision. Registrations, listings and advertising are already in place.
Real-time insight
Revenue, units, fees, remittances and payouts per product and per country, every day in your own console.
More questions? See the FAQ or leave your details below.
Partners that grew with SAWA
From energy to supplements: in their own words.
SAWA understands us and opens up new growth markets. They've expanded our worldwide presence on marketplaces and helped grow our revenue everywhere.
We engaged SAWA as merchant of record and gained not only revenue but also new customers, without having to do anything ourselves.
SAWA has grown our supplements brand and taken Amazon completely off our hands. No more hassle with Amazon Vendor.
Want to see what is left for your brand?
Download the SAWA offer: the breakdown from gross sales to what you keep, what we take over and how our partnership works.
Let's take your brand international.
Tell us briefly about your brand and range. We'll work out what MoR delivers for you and get back to you within one business day.
- Free range check: which products and countries first
- Breakdown of margin, fees and expected payout
- Terms tailored to the size of your brand