Expand your brand.
Maximize profits.
Zero admin, zero operations.
SAWA is your Merchant of Record on Amazon and other marketplaces. We handle everything: listings, ads, sales, VAT remittance and compliance, on consignment. You keep your inventory and brand and instantly gain more revenue and profit, with zero extra work.
- VAT, EPR & sales tax handled
- Product liability on us
- You keep ownership of your stock
Brands that sell through SAWA
- 12+
- countries active
- 10+
- years of marketplace experience
- 1
- partner from A to Z
- 100%
- ownership of your brand and inventory stays with you
Selling abroad is simple. Until the rules start.
Every country brings its own VAT number, EPR registrations, product legislation and marketplace policy. A brand that builds that alone loses months and carries every risk itself. As Merchant of Record we take that entire layer off your plate.
Discuss your range →Three steps from pallet to payout
One partner for the whole chain. You supply inventory, we do the rest and you watch it happen live.
- 01
Ship on consignment
You send inventory into our network. The products stay yours until they are sold.
- 02
We list, advertise and sell
Listings, content, advertising, customer service and compliance per country, under our responsibility.
- 03
You get paid
Every sale, fee and remittance is visible in real time. Payout on a fixed schedule, in euros.
The moment we start, we go full throttle.
We advertise along a funnel and build every creative asset. That is how you reach new consumers who don't know your brand yet.
01Brand awareness
02Product discovery
03Conversion
- Within 14 daysLive on Amazon
- Within 3 monthsAds on
- From month 3Substantial new customers
- After a year +Keeps on growing
Illustrative example; results differ per brand. Without SAWA a brand lacks the connection to every marketplace.
Partners that grew with SAWA
From energy to supplements: in their own words.
SAWA understands us and opens up new growth markets. They've expanded our worldwide presence on marketplaces and helped grow our revenue everywhere.
We engaged SAWA as merchant of record and gained not only revenue but also new customers, without having to do anything ourselves.
SAWA has grown our supplements brand and taken Amazon completely off our hands. No more hassle with Amazon Vendor.
Full transparency, every day
As a partner you log in to your own console: revenue and units per product and per country, advertising return, stock status and what gets paid out when. No monthly PDF, live numbers.
- Sales dynamics by day, week and month
- Product performance and stock per SKU
- Payable and deferred balance, always on top
- Sale event planner for Prime Day, Black Friday and more
Shown with sample data.
| Product | Share | % | Sales |
|---|---|---|---|
Aurora Desk Lamp AUR-LMP-01 | 21,4% | € 9.842 | |
Nordic Wool Throw NRD-THR-GR | 17,9% | € 8.230 | |
Trailhead Bottle 750 TRL-BTL-75 | 14,2% | € 6.531 | |
Cedar Candle Trio CDR-CND-03 | 11,8% | € 5.426 | |
Atlas Travel Pack 28L ATL-BAG-28 | 9,6% | € 4.415 |
What brands ask us
Not answered here? Leave your details and we'll call you back.
What exactly is a Merchant of Record?+
The Merchant of Record is the legal seller of a transaction. SAWA is on the invoice and responsible for VAT, EPR, sales tax, product liability and marketplace compliance. You supply the product and the brand, we supply the selling infrastructure.
Do I keep ownership of my inventory?+
Yes. We work on consignment: your products remain yours until they are sold. We manage the inventory, the listings and the logistics per marketplace.
Which marketplaces and countries do you sell in?+
Amazon across Europe and the United States is the core, in 12+ countries. Other marketplaces and channels are discussed per brand, depending on where your customers buy.
How and when do I get paid?+
You see every sale, fee and remittance in real time in the SAWA Console. Payouts follow a fixed schedule; the amount that is payable and the amount still deferred are always at the top of your dashboard.
What does it cost?+
We work with a monthly infrastructure fee and a revenue share on what we sell for you. We tailor the terms to the size of your brand. Leave your details and we will discuss what fits you.
What do I need to get started?+
A registered trademark and a product catalogue with GTIN, EAN or UPC barcodes. We build Brand Registry, the Brand Store and listings with A+ pages together with you; the Brand Store and A+ don't need to be ready before we start.
How quickly can we go live?+
After signing you complete a short checklist in our onboarding portal: brand registration, product data, creatives, company documents and bank details. Once Brand Registry and the listings are submitted, the first order can start, within about 14 days for a cooperative brand.
Want to see what is left for your brand?
Download the SAWA offer: the breakdown from gross sales to what you keep, what we take over and how our partnership works.
Let's take your brand international.
Tell us briefly about your brand and range. We'll work out what MoR delivers for you and get back to you within one business day.