Pan-European marketplaces: many countries, one account
Some marketplaces let you list once and reach shoppers in several countries. The catch: one account does not mean one VAT registration. Stock in several countries means several registrations.
Who reaches which countries
| Marketplace | EU countries | Category | SAWA note |
|---|---|---|---|
| Amazon | 9 EU stores: DE, FR, IT, ES, NL, BE, SE, PL, IE | General | SAWA's core. Pan-EU FBA means stock in several countries, which means several VAT registrations. |
| Kaufland Global Marketplace | DE, AT, CZ, SK, PL, FR, IT, NL, ES (9 countries as of October 2026) | General, home, DIY | One registration, local listings per country. |
| Allegro | PL, CZ, SK, HU | General | Offers are shared from the Polish account. |
| eMAG | RO, BG, HU | General and electronics | · |
| bol | NL, BE | General | · |
| Zalando | Many EU markets | Fashion, shoes, beauty | Partner Program and Connected Retail. |
| eBay | DE, FR, IT, ES, NL, BE, AT, IE, PL | General, new and used | · |
| Fnac Darty | FR, BE, ES, PT | Electronics, books | · |
| ManoMano | FR, DE, IT, ES | DIY and garden | · |
| Cdiscount | FR, plus cross-border delivery | General | · |
| CDON / Fyndiq | SE, DK, FI | General | The Nordic gateway. |
| Elkjøp group (Elgiganten, Gigantti) | SE, DK, FI | Electronics | · |
| Skroutz | GR, CY | General and comparison | · |
| PHH Group (Pigu, 220.lv, Kaup24, Hansapost) | LT, LV, EE, FI | General | The Baltic gateway. |
| Notino | 27 European markets | Beauty and fragrance | · |
| Decathlon marketplace | FR, DE, IT, ES, BE, NL, PT and more | Sports | · |
| Vinted | Pan-EU | Second-hand | Mostly consumer-to-consumer: context only. |
| Fruugo | Pan-EU, cross-border | General | · |
| Temu / AliExpress / Shein | Pan-EU | General | Competitive context: the EU's new €3-per-item customs duty on low-value parcels applies from 1 July 2026. |
Curated by SAWA, last checked November 2026. Marketplaces launch and close often: Kaufland opened in the Netherlands and Spain in 2026, and Allegro replaced Mall in Czechia and Slovakia.
One listing, several sets of rules
A pan-European programme such as Amazon's puts stock in several warehouses. Every country where you hold stock needs its own VAT registration, and packaging, electronics and batteries need their own producer responsibility (EPR) registrations too. Shipping from one country to shoppers in the others is simpler: you report through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year.
As Merchant of Record, SAWA is the legal seller and carries those registrations in its own name. Your brand and stock stay yours. See the country guides for the rules per market, or start from the overview of all 27.
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Download the SAWA offer and see step by step what is left of your gross sales: your payout, your profit margin, what we take over and how the partnership works.
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