Allegro.cz
Generalallegro.cz
General marketplace, replaced Mall.cz.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
🇨🇿 Central & Eastern Europe · Last checked November 2026
Marketplaces in the Czech Republic: where to sell in 2026, and what it takes
The marketplaces that matter in the Czech Republic are Allegro.cz, Alza and Kaufland.cz. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (EKO-KOM (packaging), WEEE and batteries) and customer service in Czech. SAWA can open the Czech Republic on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
the Czech Republic at a glance
the Czech Republic: the short version
Allegro replaced Mall.cz in Czechia and Kaufland is growing fast. Alza is the home-grown electronics and general marketplace that Czech shoppers already trust.
| Language | Czech |
|---|---|
| Currency | Czech koruna (CZK) |
| Standard VAT rate | 21% |
| Lead marketplaces | Allegro.cz, Alza |
| EPR | EKO-KOM (packaging), WEEE and batteries |
| SAWA | On request |
The marketplaces
The marketplaces that matter in the Czech Republic
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
Alza
Electronicsalza.cz
Electronics and general marketplace.
Good fit if your range is electronics, appliances or accessories.
Kaufland.cz
Generalkaufland.cz
General marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Heureka
Price comparisonheureka.cz
Price comparison and marketplace.
Shoppers also buy cross-border
- Amazon.de: delivers to czechia; amazon has czech warehouses.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Notinonotino.cz | Beauty & health | Beauty |
| Datartdatart.cz | Electronics | Electronics |
| Aukroaukro.cz | Classifieds & auctions | Auctions |
| Bazoš / Sbazarbazos.cz | Classifieds & auctions | Classifieds |
Competitive context: Temu also sell to shoppers in the Czech Republic. They are not a route to market for a brand, but they set price expectations.
Rules before revenue
VAT, EPR and compliance in the Czech Republic
Selling abroad is simple, until the rules start. This is what applies in the Czech Republic. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 21% standard rate
Holding stock in the Czech Republic, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the the Czech Republic rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Czech packaging responsibility runs mainly through EKO-KOM. Electronics (WEEE) and batteries have separate take-back obligations.
Language and labelling
Czech-language listings, instructions and safety information, and the GPSR responsible-person details in Czech.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in the Czech Republic expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in the Czech Republic?
By category
- General: Allegro.cz and Kaufland.cz
- Electronics: Alza and Datart
- Beauty & health: Notino
By brand stage
A new brand in the Czech Republic starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in the Czech Republic with SAWA
Want to sell in the Czech Republic without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open the Czech Republic on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Czech Republic: your questions
What is the biggest marketplace in the Czech Republic?
Allegro.cz, Alza lead for general merchandise in the Czech Republic. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In the Czech Republic the language of the listing is Czech.
Can I sell on Allegro.cz from outside the Czech Republic?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Czech Republic VAT number to sell to consumers there?
If you hold stock in the Czech Republic, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the the Czech Republic rate of 21% applies. SAWA registers and remits in its own name.
What is EPR in the Czech Republic?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Czech packaging responsibility runs mainly through EKO-KOM. Electronics (WEEE) and batteries have separate take-back obligations.
How does SAWA sell in the Czech Republic?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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