Skroutz
Generalskroutz.gr
The dominant comparison site and marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
🇬🇷 Southern Europe · Last checked November 2026
Marketplaces in Greece: where to sell in 2026, and what it takes
The marketplaces that matter in Greece are Skroutz, Public and Shopflix. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Packaging, WEEE and batteries through recycling schemes) and customer service in Greek. SAWA can open Greece on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
Greece at a glance
Greece: the short version
Greece runs on Skroutz, which started as price comparison and is now the dominant marketplace. The Greek-language listing is the hurdle, not the platform.
| Language | Greek |
|---|---|
| Currency | Euro |
| Standard VAT rate | 24% |
| Lead marketplaces | Skroutz |
| EPR | Packaging, WEEE and batteries through recycling schemes |
| SAWA | On request |
The marketplaces
The marketplaces that matter in Greece
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
Public
Electronicspublic.gr
Electronics and books marketplace.
Good fit if your range is electronics, appliances or accessories.
Shopflix
Generalshopflix.gr
General marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Plaisio
Electronicsplaisio.gr
Electronics.
Good fit if your range is electronics, appliances or accessories.
Shoppers also buy cross-border
- Amazon.de / Amazon.it: cross-border.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Kotsovoloskotsovolos.gr | Electronics | Electronics |
| BestPricebestprice.gr | Price comparison | Price comparison |
| e-shop.gre-shop.gr | Electronics | Electronics |
Rules before revenue
VAT, EPR and compliance in Greece
Selling abroad is simple, until the rules start. This is what applies in Greece. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 24% standard rate
Holding stock in Greece, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Greece rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Greece applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Greece when you ask us about it.
Language and labelling
Listings, instructions and safety information in Greek. Under the GPSR (General Product Safety Regulation) the listing also needs the details of a responsible person in the EU.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Greece expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Greece?
By category
- General: Skroutz and Shopflix
- Electronics: Public, Plaisio, Kotsovolos and e-shop.gr
By brand stage
A new brand in Greece starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Greece with SAWA
Want to sell in Greece without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open Greece on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Greece: your questions
What is the biggest marketplace in Greece?
Skroutz is the dominant marketplace in Greece. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Greece the language of the listing is Greek.
Can I sell on Skroutz from outside Greece?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Greece VAT number to sell to consumers there?
If you hold stock in Greece, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Greece rate of 24% applies. SAWA registers and remits in its own name.
What is EPR in Greece?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Greece applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Greece when you ask us about it.
How does SAWA sell in Greece?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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