Elgiganten
Electronicselgiganten.dk
Electronics.
Good fit if your range is electronics, appliances or accessories.
🇩🇰 Nordics · Last checked November 2026
Marketplaces in Denmark: where to sell in 2026, and what it takes
The marketplaces that matter in Denmark are Elgiganten, CDON and Boozt. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Packaging, WEEE and batteries through producer responsibility schemes) and customer service in Danish. SAWA can open Denmark on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
Denmark at a glance
Denmark: the short version
Denmark has no Amazon store of its own; Danes use Amazon.de or Amazon.se. A Nordic setup built around CDON and the Elkjøp group reaches Denmark, Sweden and Finland together.
| Language | Danish |
|---|---|
| Currency | Danish krone (DKK) |
| Standard VAT rate | 25% |
| Lead marketplaces | Elgiganten, CDON |
| EPR | Packaging, WEEE and batteries through producer responsibility schemes |
| SAWA | On request |
The marketplaces
The marketplaces that matter in Denmark
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
CDON
Generalcdon.dk
Nordic general marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Boozt
Fashionboozt.com
Fashion and beauty.
Good fit if you sell fashion, shoes or accessories and want a fashion-first audience.
Zalando
Fashionzalando.dk
Fashion.
Good fit if you sell fashion, shoes or accessories and want a fashion-first audience.
Shoppers also buy cross-border
- Amazon.de / Amazon.se: cross-border; there is no amazon.dk.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Coolshopcoolshop.dk | Electronics | Gaming, electronics and toys |
| Matasmatas.dk | Beauty & health | Beauty |
| Miintomiinto.dk | Fashion | Fashion |
| Saxosaxo.com | Books & media | Books |
| DBAdba.dk | Classifieds & auctions | Classifieds |
Rules before revenue
VAT, EPR and compliance in Denmark
Selling abroad is simple, until the rules start. This is what applies in Denmark. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 25% standard rate
Holding stock in Denmark, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Denmark rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Denmark applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Denmark when you ask us about it.
Language and labelling
Listings, instructions and safety information in Danish. Under the GPSR (General Product Safety Regulation) the listing also needs the details of a responsible person in the EU.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Denmark expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Denmark?
By category
- General: CDON
- Electronics: Elgiganten and Coolshop
- Fashion: Boozt, Zalando and Miinto
- Beauty & health: Matas
- Books & media: Saxo
By brand stage
A new brand in Denmark starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Denmark with SAWA
Want to sell in Denmark without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open Denmark on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Denmark: your questions
What is the biggest marketplace in Denmark?
Elgiganten, CDON lead for general merchandise in Denmark. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Denmark the language of the listing is Danish.
Can I sell on Elgiganten from outside Denmark?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Denmark VAT number to sell to consumers there?
If you hold stock in Denmark, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Denmark rate of 25% applies. SAWA registers and remits in its own name.
What is EPR in Denmark?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Denmark applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Denmark when you ask us about it.
How does SAWA sell in Denmark?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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