Gigantti
Electronicsgigantti.fi
Electronics, Elkjøp group.
Good fit if your range is electronics, appliances or accessories.
🇫🇮 Nordics · Last checked November 2026
Marketplaces in Finland: where to sell in 2026, and what it takes
The marketplaces that matter in Finland are Gigantti, CDON and Zalando. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Packaging through producer organisations, plus WEEE and batteries) and customer service in Finnish and Swedish. SAWA can open Finland on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
Finland at a glance
Finland: the short version
Finland's 25.5% VAT rate is among the highest in the EU, and two official languages shape the listing. Gigantti and CDON belong to the same groups that serve Sweden and Denmark.
| Language | Finnish and Swedish |
|---|---|
| Currency | Euro |
| Standard VAT rate | 25.5% |
| Lead marketplaces | Gigantti, CDON |
| EPR | Packaging through producer organisations, plus WEEE and batteries |
| SAWA | On request |
The marketplaces
The marketplaces that matter in Finland
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
CDON
Generalcdon.fi
Nordic general marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Zalando
Fashionzalando.fi
Fashion.
Good fit if you sell fashion, shoes or accessories and want a fashion-first audience.
Boozt
Fashionboozt.com
Nordic fashion and beauty.
Good fit if you sell fashion, shoes or accessories and want a fashion-first audience.
Shoppers also buy cross-border
- Amazon.de / Amazon.se: cross-border.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Tokmannitokmanni.fi | General | Discount retail |
| Adlibrisadlibris.com | Books & media | Books and hobby |
| Toritori.fi | Classifieds & auctions | Classifieds |
| Huuto.nethuuto.net | Classifieds & auctions | Auctions |
Rules before revenue
VAT, EPR and compliance in Finland
Selling abroad is simple, until the rules start. This is what applies in Finland. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 25.5% standard rate
Holding stock in Finland, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Finland rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Finnish packaging producer responsibility is organised through producer organisations such as Rinki. Electronics (WEEE) and batteries have their own producer obligations.
Language and labelling
Listings, instructions and safety information in Finnish (and Swedish where it applies). Under the GPSR (General Product Safety Regulation) the listing also needs the details of a responsible person in the EU.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Finland expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Finland?
By category
- General: CDON and Tokmanni
- Electronics: Gigantti
- Fashion: Zalando and Boozt
- Books & media: Adlibris
By brand stage
A new brand in Finland starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Finland with SAWA
Want to sell in Finland without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open Finland on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Finland: your questions
What is the biggest marketplace in Finland?
Gigantti, CDON lead for general merchandise in Finland. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Finland the language of the listing is Finnish and Swedish.
Can I sell on Gigantti from outside Finland?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Finland VAT number to sell to consumers there?
If you hold stock in Finland, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Finland rate of 25.5% applies. SAWA registers and remits in its own name.
What is EPR in Finland?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Finnish packaging producer responsibility is organised through producer organisations such as Rinki. Electronics (WEEE) and batteries have their own producer obligations.
How does SAWA sell in Finland?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
Free brochure
Discover your payout and profit margin
Download the SAWA offer and see step by step what is left of your gross sales: your payout, your profit margin, what we take over and how the partnership works.
Get more info
Let's take your brand international.
Tell us briefly about your brand and range. We'll work out what MoR delivers for you and get back to you within one business day.
Prefer email? hello@wearesawa.com
Keurenplein 41, 1069 CD Amsterdam, The Netherlands