Amazon.ie
Generalamazon.ie
General marketplace, launched in March 2025.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
🇮🇪 Western Europe · Last checked November 2026
Marketplaces in Ireland: where to sell in 2026, and what it takes
The marketplaces that matter in Ireland are Amazon.ie, eBay.ie and Etsy. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Repak (packaging), WEEE and batteries) and customer service in English. SAWA is live in Ireland. As Merchant of Record, we handle all of it in our name.
Ireland at a glance
Ireland: the short version
Amazon.ie only launched in March 2025, so Irish shoppers are still moving from Amazon.co.uk and eBay. It is a rare chance to get an English-language EU market right from the start.
SAWA is live in Ireland. That is the proof: we are already the legal seller there, with accounts in good standing, so you do not start from zero.
| Language | English (Irish also an official language) |
|---|---|
| Currency | Euro |
| Standard VAT rate | 23% |
| Lead marketplaces | Amazon.ie |
| EPR | Repak (packaging), WEEE and batteries |
| SAWA | Live: we sell here today |
The marketplaces
The marketplaces that matter in Ireland
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
eBay.ie
Generalebay.ie
General marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Etsy
Generaletsy.com
Handmade and vintage.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
DoneDeal
Classifieds & auctionsdonedeal.ie
Classifieds.
Good fit if you sell bulky, local or second-hand goods where shoppers browse listings.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Adverts.ieadverts.ie | Classifieds & auctions | Classifieds |
| Zalandozalando.ie | Fashion | Fashion |
Rules before revenue
VAT, EPR and compliance in Ireland
Selling abroad is simple, until the rules start. This is what applies in Ireland. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 23% standard rate
Holding stock in Ireland, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Ireland rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Irish packaging responsibility runs through Repak membership. Electronics (WEEE) and batteries have their own registrations and take-back schemes.
Language and labelling
English-language listings and instructions. The GPSR responsible-person details must be in an EU location, which for a UK or non-EU brand means an EU address.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Ireland expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Ireland?
By category
- General: Amazon.ie, eBay.ie and Etsy
- Fashion: Zalando
By brand stage
A new brand in Ireland starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Ireland with SAWA
Want to sell in Ireland without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We are live in Ireland today.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Ireland: your questions
What is the biggest marketplace in Ireland?
Amazon.ie lead for general merchandise in Ireland. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Ireland the language of the listing is English.
Can I sell on Amazon.ie from outside Ireland?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Ireland VAT number to sell to consumers there?
If you hold stock in Ireland, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Ireland rate of 23% applies. SAWA registers and remits in its own name.
What is EPR in Ireland?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Irish packaging responsibility runs through Repak membership. Electronics (WEEE) and batteries have their own registrations and take-back schemes.
How does SAWA sell in Ireland?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
Free brochure
Discover your payout and profit margin
Download the SAWA offer and see step by step what is left of your gross sales: your payout, your profit margin, what we take over and how the partnership works.
Get more info
Let's take your brand international.
Tell us briefly about your brand and range. We'll work out what MoR delivers for you and get back to you within one business day.
Prefer email? hello@wearesawa.com
Keurenplein 41, 1069 CD Amsterdam, The Netherlands