Amazon.fr
Generalamazon.fr
General marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
🇫🇷 Western Europe · Last checked November 2026
Marketplaces in France: where to sell in 2026, and what it takes
The marketplaces that matter in France are Amazon.fr, Cdiscount and Fnac / Darty. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Triman, AGEC law and EPR eco-organisations) and customer service in French. SAWA is live in France. As Merchant of Record, we handle all of it in our name.
France at a glance
France: the short version
France has a strong home-grown marketplace scene next to Amazon, and a producer responsibility regime that reaches far beyond packaging. Triman is the first thing most foreign brands trip over.
SAWA is live in France. That is the proof: we are already the legal seller there, with accounts in good standing, so you do not start from zero.
| Language | French |
|---|---|
| Currency | Euro |
| Standard VAT rate | 20% |
| Lead marketplaces | Amazon.fr, Cdiscount |
| EPR | Triman, AGEC law and EPR eco-organisations |
| SAWA | Live: we sell here today |
The marketplaces
The marketplaces that matter in France
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
Cdiscount
Generalcdiscount.com
The largest French-owned general marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Fnac / Darty
Electronicsfnac.com
Electronics, books and appliances, built on Mirakl.
Good fit if your range is electronics, appliances or accessories.
Leboncoin
Classifieds & auctionsleboncoin.fr
Classifieds with professional shops.
Good fit if you sell bulky, local or second-hand goods where shoppers browse listings.
ManoMano
Home & DIYmanomano.fr
DIY and garden.
Good fit if you sell home, garden or DIY products.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Leroy Merlinleroymerlin.fr | Home & DIY | DIY and home marketplace |
| Boulangerboulanger.com | Electronics | Electronics and appliances |
| Rakuten Francefr.shopping.rakuten.com | General | General and media |
| La Redoutelaredoute.fr | Fashion | Fashion and home |
| Zalandozalando.fr | Fashion | Fashion |
| Decathlondecathlon.fr | Sports | Sports |
| Carrefourcarrefour.fr | General | General and grocery marketplace |
| Veepeeveepee.fr | Fashion | Flash sales through brand partnerships |
| BUT / Conforamabut.fr | Home & DIY | Furniture and home |
Rules before revenue
VAT, EPR and compliance in France
Selling abroad is simple, until the rules start. This is what applies in France. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 20% standard rate
Holding stock in France, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the France rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
France's AGEC law puts producer responsibility on packaging, electronics, textiles, furniture and more, with a registration with the relevant eco-organisation per product family. Packaging and many products must carry the Triman logo and sorting information (Info-tri).
Language and labelling
French is required for product information and instructions. Packaging needs the Triman logo where the rules apply, and the GPSR responsible-person details must be in French.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in France expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in France?
By category
- General: Amazon.fr, Cdiscount, Rakuten France and Carrefour
- Electronics: Fnac / Darty and Boulanger
- Fashion: La Redoute, Zalando and Veepee
- Home & DIY: ManoMano, Leroy Merlin and BUT / Conforama
- Sports: Decathlon
By brand stage
A new brand in France starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in France with SAWA
Want to sell in France without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We are live in France today.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in France: your questions
What is the biggest marketplace in France?
Amazon.fr, Cdiscount lead for general merchandise in France. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In France the language of the listing is French.
Can I sell on Amazon.fr from outside France?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a France VAT number to sell to consumers there?
If you hold stock in France, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the France rate of 20% applies. SAWA registers and remits in its own name.
What is EPR in France?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. France's AGEC law puts producer responsibility on packaging, electronics, textiles, furniture and more, with a registration with the relevant eco-organisation per product family. Packaging and many products must carry the Triman logo and sorting information (Info-tri).
How does SAWA sell in France?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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