220.lv
General220.lv
General marketplace, PHH group.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
🇱🇻 Baltics · Last checked November 2026
Marketplaces in Latvia: where to sell in 2026, and what it takes
The marketplaces that matter in Latvia are 220.lv, Vinted and ss.lv. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Packaging, WEEE and batteries through producer organisations) and customer service in Latvian. SAWA can open Latvia on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
Latvia at a glance
Latvia: the short version
Latvia is a small market with little published guidance for foreign brands. 220.lv, from the same group as Pigu.lt, is the main general marketplace.
| Language | Latvian |
|---|---|
| Currency | Euro |
| Standard VAT rate | 21% |
| Lead marketplaces | 220.lv |
| EPR | Packaging, WEEE and batteries through producer organisations |
| SAWA | On request |
The marketplaces
The marketplaces that matter in Latvia
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
Vinted
Second-handvinted.lv
Second-hand, launched in Latvia.
Good fit if you sell second-hand or refurbished goods.
ss.lv
Classifieds & auctionsss.lv
Classifieds.
Good fit if you sell bulky, local or second-hand goods where shoppers browse listings.
Shoppers also buy cross-border
- Amazon.de / Amazon.pl: cross-border.
Rules before revenue
VAT, EPR and compliance in Latvia
Selling abroad is simple, until the rules start. This is what applies in Latvia. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 21% standard rate
Holding stock in Latvia, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Latvia rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Latvia applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Latvia when you ask us about it.
Language and labelling
Listings, instructions and safety information in Latvian. Under the GPSR (General Product Safety Regulation) the listing also needs the details of a responsible person in the EU.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Latvia expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Latvia?
By category
- General: 220.lv
- Second-hand: Vinted
By brand stage
A new brand in Latvia starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Latvia with SAWA
Want to sell in Latvia without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open Latvia on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Latvia: your questions
What is the biggest marketplace in Latvia?
220.lv lead for general merchandise in Latvia. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Latvia the language of the listing is Latvian.
Can I sell on 220.lv from outside Latvia?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Latvia VAT number to sell to consumers there?
If you hold stock in Latvia, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Latvia rate of 21% applies. SAWA registers and remits in its own name.
What is EPR in Latvia?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Latvia applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Latvia when you ask us about it.
How does SAWA sell in Latvia?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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