Pigu.lt
Generalpigu.lt
The number one general marketplace in the Baltics, PHH group.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
🇱🇹 Baltics · Last checked November 2026
Marketplaces in Lithuania: where to sell in 2026, and what it takes
The marketplaces that matter in Lithuania are Pigu.lt, Senukai and Varle. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Packaging, WEEE and batteries through producer organisations) and customer service in Lithuanian. SAWA can open Lithuania on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
Lithuania at a glance
Lithuania: the short version
Lithuania is the entry point to the Baltic markets: Pigu.lt is the number one general marketplace in the Baltics, and the same group runs 220.lv in Latvia and Kaup24 in Estonia.
| Language | Lithuanian |
|---|---|
| Currency | Euro |
| Standard VAT rate | 21% |
| Lead marketplaces | Pigu.lt |
| EPR | Packaging, WEEE and batteries through producer organisations |
| SAWA | On request |
The marketplaces
The marketplaces that matter in Lithuania
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
Senukai
Home & DIYsenukai.lt
DIY and home.
Good fit if you sell home, garden or DIY products.
Varle
Generalvarle.lt
General marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Vinted
Second-handvinted.lt
Second-hand, headquartered in Vilnius.
Good fit if you sell second-hand or refurbished goods.
Shoppers also buy cross-border
- Amazon.de / Amazon.pl: cross-border.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Skelbiuskelbiu.lt | Classifieds & auctions | Classifieds |
Rules before revenue
VAT, EPR and compliance in Lithuania
Selling abroad is simple, until the rules start. This is what applies in Lithuania. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 21% standard rate
Holding stock in Lithuania, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Lithuania rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Lithuania applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Lithuania when you ask us about it.
Language and labelling
Listings, instructions and safety information in Lithuanian. Under the GPSR (General Product Safety Regulation) the listing also needs the details of a responsible person in the EU.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Lithuania expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Lithuania?
By category
- General: Pigu.lt and Varle
- Home & DIY: Senukai
- Second-hand: Vinted
By brand stage
A new brand in Lithuania starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Lithuania with SAWA
Want to sell in Lithuania without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open Lithuania on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Lithuania: your questions
What is the biggest marketplace in Lithuania?
Pigu.lt is the dominant marketplace in Lithuania. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Lithuania the language of the listing is Lithuanian.
Can I sell on Pigu.lt from outside Lithuania?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Lithuania VAT number to sell to consumers there?
If you hold stock in Lithuania, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Lithuania rate of 21% applies. SAWA registers and remits in its own name.
What is EPR in Lithuania?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Lithuania applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Lithuania when you ask us about it.
How does SAWA sell in Lithuania?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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