Zalando
Fashionzalando.lu
Fashion.
Good fit if you sell fashion, shoes or accessories and want a fashion-first audience.
🇱🇺 Western Europe · Last checked November 2026
Marketplaces in Luxembourg: where to sell in 2026, and what it takes
The marketplaces that matter in Luxembourg are Zalando. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Packaging, WEEE and batteries through national schemes) and customer service in French and German. SAWA can open Luxembourg on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
Luxembourg at a glance
Luxembourg: the short version
Luxembourg is a cross-border-only market with the lowest standard VAT rate in the EU at 17%. Shoppers buy from Amazon.fr and Amazon.de, Cdiscount, Zalando and bol, so language and delivery matter more than a local platform.
| Language | French and German |
|---|---|
| Currency | Euro |
| Standard VAT rate | 17% |
| Lead marketplaces | Amazon.de / Amazon.fr (cross-border) |
| EPR | Packaging, WEEE and batteries through national schemes |
| SAWA | On request |
The marketplaces
The marketplaces that matter in Luxembourg
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
Shoppers also buy cross-border
- Amazon.de / Amazon.fr: cross-border.
- Cdiscount: delivers to luxembourg.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Vintedvinted.lu | Second-hand | Second-hand |
| eBayebay.com | General | General marketplace |
Rules before revenue
VAT, EPR and compliance in Luxembourg
Selling abroad is simple, until the rules start. This is what applies in Luxembourg. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 17% standard rate
Holding stock in Luxembourg, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Luxembourg rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Luxembourg applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Luxembourg when you ask us about it.
Language and labelling
Listings, instructions and safety information in French and German. Under the GPSR (General Product Safety Regulation) the listing also needs the details of a responsible person in the EU.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Luxembourg expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Luxembourg?
By category
- General: eBay
- Fashion: Zalando
- Second-hand: Vinted
By brand stage
A new brand in Luxembourg starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Luxembourg with SAWA
Want to sell in Luxembourg without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open Luxembourg on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Luxembourg: your questions
What is the biggest marketplace in Luxembourg?
Amazon.de / Amazon.fr (cross-border) lead for general merchandise in Luxembourg. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Luxembourg the language of the listing is French and German.
Can I sell on Zalando from outside Luxembourg?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Luxembourg VAT number to sell to consumers there?
If you hold stock in Luxembourg, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Luxembourg rate of 17% applies. SAWA registers and remits in its own name.
What is EPR in Luxembourg?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Luxembourg applies the EU producer responsibility rules for packaging, electronics (WEEE) and batteries. A seller that places goods on the market registers with a national scheme or producer responsibility organisation and reports volumes. The details differ per country and change often, so we confirm the current requirements for Luxembourg when you ask us about it.
How does SAWA sell in Luxembourg?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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