Worten
Electronicsworten.pt
The number one local marketplace, electronics and home.
Good fit if your range is electronics, appliances or accessories.
🇵🇹 Southern Europe · Last checked November 2026
Marketplaces in Portugal: where to sell in 2026, and what it takes
The marketplaces that matter in Portugal are Worten, Fnac and El Corte Inglés. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (Packaging through a licensed scheme such as Sociedade Ponto Verde, plus WEEE) and customer service in Portuguese. SAWA can open Portugal on request. As Merchant of Record, we sell in our name, so you skip the local registrations.
Portugal at a glance
Portugal: the short version
Portugal has no Amazon store of its own: shoppers use Amazon.es. Worten is the local marketplace that gives a brand a genuinely Portuguese presence.
| Language | Portuguese |
|---|---|
| Currency | Euro |
| Standard VAT rate | 23% |
| Lead marketplaces | Worten |
| EPR | Packaging through a licensed scheme such as Sociedade Ponto Verde, plus WEEE |
| SAWA | On request |
The marketplaces
The marketplaces that matter in Portugal
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
Fnac
Electronicsfnac.pt
Electronics and books.
Good fit if your range is electronics, appliances or accessories.
El Corte Inglés
Generalelcorteingles.pt
Department-store marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
Shoppers also buy cross-border
- Amazon.es: serves portugal; there is no amazon.pt.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| KuantoKustakuantokusta.pt | Price comparison | Price comparison and marketplace |
| Leroy Merlinleroymerlin.pt | Home & DIY | DIY |
| Decathlondecathlon.pt | Sports | Sports |
| OLXolx.pt | Classifieds & auctions | Classifieds |
| Vintedvinted.pt | Second-hand | Second-hand |
Rules before revenue
VAT, EPR and compliance in Portugal
Selling abroad is simple, until the rules start. This is what applies in Portugal. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 23% standard rate
Holding stock in Portugal, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Portugal rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Portuguese packaging responsibility runs through licensed schemes such as Sociedade Ponto Verde. Electronics (WEEE) and batteries have their own schemes.
Language and labelling
Listings, instructions and safety information in Portuguese. Under the GPSR (General Product Safety Regulation) the listing also needs the details of a responsible person in the EU.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Portugal expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Portugal?
By category
- General: El Corte Inglés
- Electronics: Worten and Fnac
- Home & DIY: Leroy Merlin
- Sports: Decathlon
- Second-hand: Vinted
By brand stage
A new brand in Portugal starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Portugal with SAWA
Want to sell in Portugal without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We open Portugal on request.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Portugal: your questions
What is the biggest marketplace in Portugal?
Worten is the dominant marketplace in Portugal. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Portugal the language of the listing is Portuguese.
Can I sell on Worten from outside Portugal?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Portugal VAT number to sell to consumers there?
If you hold stock in Portugal, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Portugal rate of 23% applies. SAWA registers and remits in its own name.
What is EPR in Portugal?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Portuguese packaging responsibility runs through licensed schemes such as Sociedade Ponto Verde. Electronics (WEEE) and batteries have their own schemes.
How does SAWA sell in Portugal?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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