Amazon.es
Generalamazon.es
General marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
🇪🇸 Southern Europe · Last checked November 2026
Marketplaces in Spain: where to sell in 2026, and what it takes
The marketplaces that matter in Spain are Amazon.es, El Corte Inglés and PcComponentes. Selling there means a local-language listing, a VAT registration (or OSS), EPR registrations (RAP producer register and packaging schemes) and customer service in Spanish. SAWA is live in Spain. As Merchant of Record, we handle all of it in our name.
Spain at a glance
Spain: the short version
Spain is a fast-moving marketplace market: Kaufland arrived in October 2026 and Alibaba's Miravia is competing for the same shoppers. The packaging register (RAP) comes first.
SAWA is live in Spain. That is the proof: we are already the legal seller there, with accounts in good standing, so you do not start from zero.
| Language | Spanish |
|---|---|
| Currency | Euro |
| Standard VAT rate | 21% |
| Lead marketplaces | Amazon.es |
| EPR | RAP producer register and packaging schemes |
| SAWA | Live: we sell here today |
The marketplaces
The marketplaces that matter in Spain
A short, curated list. We left out the niche sites that pad other lists; the category table further down covers those.
El Corte Inglés
Generalelcorteingles.es
Department-store marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
PcComponentes
Electronicspccomponentes.com
Electronics.
Good fit if your range is electronics, appliances or accessories.
Carrefour
Generalcarrefour.es
General marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
MediaMarkt
Electronicsmediamarkt.es
Electronics.
Good fit if your range is electronics, appliances or accessories.
Miravia
Generalmiravia.es
Alibaba's Spanish marketplace.
Good fit if you want reach across categories and a shopper base that already trusts the platform.
By category
Niche and category marketplaces
| Marketplace | Category | What it is |
|---|---|---|
| Wortenworten.es | Electronics | Electronics and home |
| Fnacfnac.es | Electronics | Electronics and books |
| eBay.esebay.es | General | General marketplace |
| Kaufland.eskaufland.es | General | General marketplace, launched in October 2026 |
| ManoManomanomano.es | Home & DIY | DIY and garden |
| Leroy Merlinleroymerlin.es | Home & DIY | DIY and home |
| Zalandozalando.es | Fashion | Fashion |
| Decathlondecathlon.es | Sports | Sports |
| Wallapopwallapop.com | Second-hand | Second-hand |
Rules before revenue
VAT, EPR and compliance in Spain
Selling abroad is simple, until the rules start. This is what applies in Spain. Last checked November 2026: rules and rates change, so confirm with an adviser before you act on them.
VAT: 21% standard rate
Holding stock in Spain, for example through a marketplace fulfilment programme, requires a local VAT registration. Shipping from another EU country means reporting through the One-Stop Shop (OSS) once cross-border B2C sales pass €10,000 a year, and the Spain rate then applies. Sellers outside the EU usually need a VAT registration or fiscal representation as well.
EPR: producer responsibility
Spain requires producers of packaged products to register in the Registro de Productores de Productos (RAP) and to join a producer responsibility scheme. Electronics (WEEE) and batteries carry their own obligations.
Language and labelling
Spanish-language listings, instructions and safety information, and the GPSR responsible-person details in Spanish.
Returns and consumer law
EU consumer law gives shoppers 14 days to withdraw from a distance purchase, and marketplaces in Spain expect returns to be handled quickly and in the local language. Product liability and the GPSR responsible person stay with the legal seller.
Sources: European Commission VAT rates database; national producer responsibility registers. Marketplace lists are curated from our own market knowledge and checked November 2026.
Which first?
Which marketplace first in Spain?
By category
- General: Amazon.es, El Corte Inglés, Carrefour and Miravia
- Electronics: PcComponentes, MediaMarkt, Worten and Fnac
- Fashion: Zalando
- Home & DIY: ManoMano and Leroy Merlin
- Sports: Decathlon
- Second-hand: Wallapop
By brand stage
A new brand in Spain starts with one anchor marketplace and learns what converts before it adds a second. A brand with a proven range adds the category leader and the local favourite. Whichever you pick, steer on profit, not on revenue: marketplace fees, advertising and VAT/EPR all come off the sale before it becomes your payout, and the SAWA Console shows every line.
With SAWA
Selling in Spain with SAWA
Want to sell in Spain without registering for VAT and EPR yourself? SAWA is the legal seller, and your brand and stock stay yours. We are live in Spain today.
- 01
Ship on consignment
You send stock. It stays yours until the moment of sale.
- 02
We list, advertise and sell
As Merchant of Record, we are on the invoice and carry VAT, EPR and product liability.
- 03
You get paid
A payout in euros on a fixed schedule, with every line visible in the live console.
FAQ
Selling in Spain: your questions
What is the biggest marketplace in Spain?
Amazon.es lead for general merchandise in Spain. Rankings differ by category, so check the electronics, fashion and home lists on this page before you choose where to start. In Spain the language of the listing is Spanish.
Can I sell on Amazon.es from outside Spain?
Usually yes, but every marketplace sets its own seller requirements and they change. Expect to need a company that can invoice in the EU, VAT and EPR registrations, and a listing in the local language. If SAWA sells for you as Merchant of Record, the registrations and the listing sit with us and your brand and stock stay yours.
Do I need a Spain VAT number to sell to consumers there?
If you hold stock in Spain, for example through a marketplace fulfilment programme, you need a local VAT registration. If you ship from another EU country, you report the sales through the One-Stop Shop (OSS) once your cross-border B2C sales pass €10,000 a year, and the Spain rate of 21% applies. SAWA registers and remits in its own name.
What is EPR in Spain?
EPR is extended producer responsibility: whoever first places packaging, electronics or batteries on a national market is responsible for collecting and recycling them, and pays for it. Spain requires producers of packaged products to register in the Registro de Productores de Productos (RAP) and to join a producer responsibility scheme. Electronics (WEEE) and batteries carry their own obligations.
How does SAWA sell in Spain?
You ship your stock to SAWA on consignment. We list, advertise and sell as the legal seller, handle customer service and returns, and pay you out in euros. VAT, EPR and product liability are ours, and you follow every line in the SAWA Console.
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